{"id":37403,"date":"2023-11-13T12:21:05","date_gmt":"2023-11-13T11:21:05","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/zvysovani-cen-u-spolecnosti-disney-a-apple-trend-navazujici-na-zvysovani-cen-u-netflixu\/"},"modified":"2026-04-22T13:13:46","modified_gmt":"2026-04-22T11:13:46","slug":"zvysovani-cen-u-spolecnosti-disney-a-apple-trend-navazujici-na-zvysovani-cen-u-netflixu","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/cs\/zvysovani-cen-u-spolecnosti-disney-a-apple-trend-navazujici-na-zvysovani-cen-u-netflixu\/","title":{"rendered":"Zvy\u0161ov\u00e1n\u00ed cen u spole\u010dnost\u00ed Disney a Apple: trend navazuj\u00edc\u00ed na zvy\u0161ov\u00e1n\u00ed cen u Netflixu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ve sv\u011bt\u011b, kde streamov\u00e1n\u00ed a digit\u00e1ln\u00ed z\u00e1bava ur\u010duj\u00ed n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot, vyvol\u00e1v\u00e1 ned\u00e1vn\u00e9 zv\u00fd\u0161en\u00ed cen u gigant\u016f, jako jsou Disney+ a Apple TV+, bou\u0159livou diskusi.<\/p>\n\n<p class=\"wp-block-paragraph\">Tato zv\u00fd\u0161en\u00ed, kter\u00e1 n\u00e1sleduj\u00ed po zv\u00fd\u0161en\u00edch, je\u017e ji\u017e iniciovala spole\u010dnost Netflix, odr\u00e1\u017eej\u00ed v\u00fdznamnou zm\u011bnu cenov\u00e9 strategie streamovac\u00edch slu\u017eeb.<\/p>\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco d\u0159\u00edve byl p\u0159\u00edstup k mno\u017estv\u00ed film\u016f, seri\u00e1l\u016f a dokument\u016f pova\u017eov\u00e1n za dostupn\u00fd luxus, postupn\u011b se st\u00e1v\u00e1 pro dom\u00e1cnosti velk\u00fdm v\u00fddajem.<\/p>\n\n<h2 class=\"wp-block-heading\">Souvislosti se zvy\u0161ov\u00e1n\u00edm cen za streamov\u00e1n\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">V neust\u00e1le se m\u011bn\u00edc\u00edm sv\u011bt\u011b streamov\u00e1n\u00ed p\u016fsob\u00ed ozn\u00e1men\u00ed o zv\u00fd\u0161en\u00ed cen u l\u00eddr\u016f trhu, jako jsou Disney+ a Apple TV+, jako bomba. \ud83d\udcc8<\/p>\n\n<p class=\"wp-block-paragraph\">Toto zv\u00fd\u0161en\u00ed nen\u00ed ojedin\u011bl\u00fdm jevem. Jsou sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho trendu, kter\u00fd do zna\u010dn\u00e9 m\u00edry ovlivnil streamovac\u00ed gigant Netflix.<\/p>\n\n<h3 class=\"wp-block-heading\">Netflix, p\u0159edch\u016fdce p\u0159\u00edr\u016fstk\u016f<\/h3>\n\n<p class=\"wp-block-paragraph\">Pr\u016fkopn\u00edk v oblasti streamov\u00e1n\u00ed, spole\u010dnost Netflix, zm\u011bnila sv\u00e9 ceny sm\u011brem nahoru. Platforma, kter\u00e1 je zn\u00e1m\u00e1 svou rozs\u00e1hlou knihovnou obsahu a p\u016fvodn\u00ed tvorby, zd\u016fvodnila toto nav\u00fd\u0161en\u00ed neust\u00e1lou pot\u0159ebou inovovat a obohacovat sv\u016fj katalog.<\/p>\n\n<p class=\"wp-block-paragraph\">K tomu do\u0161lo ve dvou f\u00e1z\u00edch: v prvn\u00ed se zavedla monetizace dal\u0161\u00edch \u00fa\u010dt\u016f za 5,9 EUR za \u00fa\u010det (sd\u00edlen\u00e9 \u00fa\u010dty) a ve druh\u00e9 se jednodu\u0161e zv\u00fd\u0161ily n\u00e1klady na p\u0159edplatn\u00e9.<br\/><br\/>To m\u011blo na trh dominov\u00fd efekt, kter\u00fd p\u0159im\u011bl i dal\u0161\u00ed v\u00fdznamn\u00e9 hr\u00e1\u010de, aby p\u0159ehodnotili sv\u00e9 cenov\u00e9 struktury.<br\/><br\/>Zat\u00edmco pro n\u011bkter\u00e9 p\u0159edplatitele je toto zv\u00fd\u0161en\u00ed nutn\u00fdm zlem pro zachov\u00e1n\u00ed kvality a rozmanitosti obsahu, pro jin\u00e9 p\u0159edstavuje zna\u010dnou dodate\u010dnou z\u00e1t\u011b\u017e pro jejich m\u011bs\u00ed\u010dn\u00ed rozpo\u010det na voln\u00fd \u010das.<\/p>\n\n<h2 class=\"wp-block-heading\">Disney+ n\u00e1sleduje tento p\u0159\u00edklad<\/h2>\n\n<p class=\"wp-block-paragraph\">Po Netflixu se sou\u010dasn\u00e9 ekonomick\u00e9 realit\u011b p\u0159izp\u016fsobuje i spole\u010dnost Disney+, kter\u00e1 upravuje sv\u00e9 ceny. \ud83c\udff0<\/p>\n\n<h3 class=\"wp-block-heading\">Nov\u00fd cen\u00edk Disney+<\/h3>\n\n<p class=\"wp-block-paragraph\">Od 1. listopadu 2023 bude slu\u017eba Disney+ nab\u00edzet novou cenovou strukturu:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Standardn\u00ed s reklamou <strong>(Full HD <\/strong><\/strong> ): Z\u00e1kladn\u00ed nab\u00eddka s reklamou.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Standardn\u00ed (Full HD<\/strong> ): Verze bez reklam.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Premium (4K Ultra HD<\/strong> ): Nejkomplexn\u011bj\u0161\u00ed mo\u017enost, kter\u00e1 nab\u00edz\u00ed nejlep\u0161\u00ed rozli\u0161en\u00ed a zvuk.<\/p>\n\n<p class=\"wp-block-paragraph\">Pokud si vyberete bal\u00ed\u010dek Standard nebo Premium, m\u016f\u017eete si vychutnat sv\u00e9 obl\u00edben\u00e9 filmy a seri\u00e1ly, i kdy\u017e jste offline!<br\/><br\/>Ka\u017ed\u00e1 z t\u011bchto nab\u00eddek odr\u00e1\u017e\u00ed strategii, jej\u00edm\u017e c\u00edlem je diverzifikovat mo\u017enosti, kter\u00e9 maj\u00ed u\u017eivatel\u00e9 k dispozici, a z\u00e1rove\u0148 uspokojit r\u016fzn\u00e9 pot\u0159eby.<\/p>\n\n<h3 class=\"wp-block-heading\">Srovn\u00e1n\u00ed sazeb p\u0159ed a po zv\u00fd\u0161en\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Porovnejme ceny Disney+ p\u0159ed touto reviz\u00ed a po n\u00ed:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>P\u0159ed zv\u00fd\u0161en\u00edm<\/strong>: Jednor\u00e1zov\u00e9 pr\u00e9miov\u00e9 p\u0159edplatn\u00e9 za 8,99 EUR m\u011bs\u00ed\u010dn\u011b.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Po zv\u00fd\u0161en\u00ed<\/strong>:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <em>Standardn\u011b s reklamami<\/em>: 5,99 \u20ac m\u011bs\u00ed\u010dn\u011b za 2 soub\u011b\u017en\u00e1 \u010dten\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <em>Standardn\u00ed<\/em>: 8,99 EUR m\u011bs\u00ed\u010dn\u011b (nebo 89,90 EUR ro\u010dn\u011b) za 2 soub\u011b\u017en\u00e1 \u010dten\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <em>Pr\u00e9mium<\/em>: 11,99 \u20ac m\u011bs\u00ed\u010dn\u011b (nebo 119,90 \u20ac ro\u010dn\u011b) za 2 soub\u011b\u017en\u00e1 \u010dten\u00ed.<br\/><\/p>\n\n<p class=\"wp-block-paragraph\">Tato zm\u011bna sazeb nen\u00ed jen zv\u00fd\u0161en\u00edm n\u00e1klad\u016f. Jedn\u00e1 se o p\u0159epracov\u00e1n\u00ed nab\u00eddky Disney+, kter\u00e1 u\u017eivatel\u016fm nab\u00edz\u00ed rozmanit\u011bj\u0161\u00ed mo\u017enosti.<\/p>\n\n<h2 class=\"wp-block-heading\">Apple TV+ se p\u0159ipojuje k trendu<\/h2>\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako Netflix a Disney+ i Apple TV+ upravila sv\u00e9 ceny sm\u011brem nahoru, co\u017e je obecn\u00fd trend v odv\u011btv\u00ed streamov\u00e1n\u00ed. \ud83c\udf4f<\/p>\n\n<h3 class=\"wp-block-heading\">Historie cen Apple TV+<\/h3>\n\n<p class=\"wp-block-paragraph\">Od sv\u00e9ho uveden\u00ed na trh v roce 2019 za 4,99 eura m\u011bs\u00ed\u010dn\u011b se cena Apple TV+ n\u011bkolikr\u00e1t zv\u00fd\u0161ila:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>2019<\/strong>: Spu\u0161t\u011bn\u00ed za 4,99 \u20ac m\u011bs\u00ed\u010dn\u011b.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>2022<\/strong>: Prvn\u00ed zv\u00fd\u0161en\u00ed na 6,99 EUR m\u011bs\u00ed\u010dn\u011b.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>2023<\/strong>: St\u00e1vaj\u00edc\u00ed sazba je stanovena na 9,99 EUR m\u011bs\u00ed\u010dn\u011b.<br\/><\/p>\n\n<p class=\"wp-block-paragraph\">Tento cenov\u00fd v\u00fdvoj ukazuje v\u00fdrazn\u00fd n\u00e1r\u016fst v relativn\u011b kr\u00e1tk\u00e9m obdob\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Od\u016fvodn\u011bn\u00ed spole\u010dnosti Apple pro zv\u00fd\u0161en\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Apple toto zv\u00fd\u0161en\u00ed od\u016fvod\u0148uje n\u011bkolika d\u016fvody:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Neust\u00e1l\u00e9 p\u0159id\u00e1v\u00e1n\u00ed nov\u00fdch program\u016f<\/strong>: Apple se neust\u00e1le sna\u017e\u00ed obohacovat sv\u016fj katalog.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Zachov\u00e1n\u00ed kvality<\/strong>: C\u00edlem platformy je nab\u00edzet vysoce kvalitn\u00ed obsah a funkce.<br\/><\/p>\n\n<p class=\"wp-block-paragraph\">Tato zd\u016fvodn\u011bn\u00ed zd\u016fraz\u0148uj\u00ed strategii spole\u010dnosti Apple, kter\u00e1 se sna\u017e\u00ed vyv\u00e1\u017eit vysok\u00e9 v\u00fdrobn\u00ed n\u00e1klady se ziskov\u00fdm p\u0159edplatn\u00fdm pro spole\u010dnost.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2023\/11\/Hausse-de-prix-Plateformes-Streaming-2.webp\" loading=\"lazy\" alt=\"\" class=\"wp-image-24040\" style=\"width:334px;height:auto\" srcset=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2023\/11\/Hausse-de-prix-Plateformes-Streaming-2.webp 1024w, https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2023\/11\/Hausse-de-prix-Plateformes-Streaming-2-300x300.webp 300w, https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2023\/11\/Hausse-de-prix-Plateformes-Streaming-2-150x150.webp 150w, https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2023\/11\/Hausse-de-prix-Plateformes-Streaming-2-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">D\u016fsledky pro spot\u0159ebitele a mo\u017en\u00e1 \u0159e\u0161en\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Rostouc\u00ed poplatky za streamovac\u00ed slu\u017eby maj\u00ed p\u0159\u00edm\u00fd dopad na rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f. \ud83e\udd14<\/p>\n\n<h3 class=\"wp-block-heading\">Dopad zv\u00fd\u0161en\u00ed cen na volbu z\u00e1kazn\u00edka<\/h3>\n\n<p class=\"wp-block-paragraph\">Tato zv\u00fd\u0161en\u00ed vedou k r\u016fzn\u00fdm reakc\u00edm:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>P\u0159ehodnocen\u00ed p\u0159edplatn\u00e9ho<\/strong>: Vyz\u00fdv\u00e1me u\u017eivatele, aby p\u0159ehodnotili hodnotu a nezbytnost ka\u017ed\u00e9ho p\u0159edplatn\u00e9ho.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Sn\u00ed\u017een\u00ed n\u00e1klad\u016f<\/strong>: N\u011bkte\u0159\u00ed lid\u00e9 se rozhodnou sn\u00ed\u017eit po\u010det p\u0159edplatn\u00fdch, aby m\u011bli pod kontrolou sv\u016fj rozpo\u010det.<\/p>\n\n<h3 class=\"wp-block-heading\">Sharesub: \u0158e\u0161en\u00ed rostouc\u00edch n\u00e1klad\u016f na p\u0159edplatn\u00e9<\/h3>\n\n<p class=\"wp-block-paragraph\">V t\u00e9to souvislosti nab\u00edz\u00ed spole\u010dnost Sharesub inovativn\u00ed \u0159e\u0161en\u00ed:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Sd\u00edlen\u00ed \u00fa\u010dtu p\u0159edplatn\u00e9ho<\/strong>: Umo\u017e\u0148uje u\u017eivatel\u016fm leg\u00e1ln\u011b sd\u00edlet n\u00e1klady na streamovac\u00ed slu\u017eby.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Sn\u00ed\u017een\u00e9 v\u00fddaje<\/strong>: Nab\u00edz\u00ed mo\u017enost p\u0159ipojit se ke skupin\u00e1m pro sd\u00edlen\u00ed a p\u0159edplatit si je za sn\u00ed\u017eenou sazbu, nap\u0159\u00edklad streamovac\u00ed platformu.<br\/><\/p>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Sharesub reaguje na rostouc\u00ed popt\u00e1vku po flexibilit\u011b a \u00faspor\u00e1ch p\u0159i spr\u00e1v\u011b digit\u00e1ln\u00edch p\u0159edplatn\u00fdch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve sv\u011bt\u011b, kde streamov\u00e1n\u00ed a digit\u00e1ln\u00ed z\u00e1bava ur\u010duj\u00ed n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot, vyvol\u00e1v\u00e1 ned\u00e1vn\u00e9 zv\u00fd\u0161en\u00ed cen u gigant\u016f, jako jsou Disney+ a Apple TV+, bou\u0159livou diskusi&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":37404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_press_lang":"","_press_original_id":"","_press_pair_id":"","_press_translated_at":"","footnotes":""},"categories":[170],"tags":[],"class_list":["post-37403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zvy\u0161ov\u00e1n\u00ed cen u spole\u010dnost\u00ed Disney a Apple: trend navazuj\u00edc\u00ed na zvy\u0161ov\u00e1n\u00ed cen u Netflixu - Sharesub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharesub.com\/cms\/cs\/zvysovani-cen-u-spolecnosti-disney-a-apple-trend-navazujici-na-zvysovani-cen-u-netflixu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zvy\u0161ov\u00e1n\u00ed cen u spole\u010dnost\u00ed Disney a Apple: trend navazuj\u00edc\u00ed na zvy\u0161ov\u00e1n\u00ed cen u Netflixu - Sharesub\" \/>\n<meta property=\"og:description\" content=\"Ve sv\u011bt\u011b, kde streamov\u00e1n\u00ed a digit\u00e1ln\u00ed z\u00e1bava ur\u010duj\u00ed n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot, vyvol\u00e1v\u00e1 ned\u00e1vn\u00e9 zv\u00fd\u0161en\u00ed cen u gigant\u016f, jako jsou Disney+ a Apple TV+, bou\u0159livou diskusi....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharesub.com\/cms\/cs\/zvysovani-cen-u-spolecnosti-disney-a-apple-trend-navazujici-na-zvysovani-cen-u-netflixu\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharesub\" 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