{"id":38183,"date":"2024-05-29T12:17:00","date_gmt":"2024-05-29T10:17:00","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roce-2024\/"},"modified":"2026-04-22T12:46:48","modified_gmt":"2026-04-22T10:46:48","slug":"bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roce-2024","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/cs\/bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roce-2024\/","title":{"rendered":"BearingPoint analyzuje trendy na trhu p\u0159edplatn\u00e9ho v roce 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Studie Submix24 spole\u010dnosti <a href=\"https:\/\/www.bearingpoint.com\/fr-fr\/publications-evenements\/submix-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BearingPoint<\/a> se zab\u00fdv\u00e1 sou\u010dasnou a budouc\u00ed dynamikou digit\u00e1ln\u00edho p\u0159edplatn\u00e9ho ve Francii. Tento neust\u00e1le se vyv\u00edjej\u00edc\u00ed trh je <strong>navzdory obt\u00ed\u017en\u00e9mu ekonomick\u00e9mu klimatu pozoruhodn\u011b odoln\u00fd<\/strong>. Zde jsou body ze studie, kter\u00e9 n\u00e1s zaujaly nejv\u00edce!  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Stabilita a odolnost p\u0159edplatn\u00e9ho<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Navzdory p\u0159etrv\u00e1vaj\u00edc\u00ed <strong>inflaci<\/strong> a tlaku na rozpo\u010dty dom\u00e1cnost\u00ed si p\u0159edplatn\u00e9 digit\u00e1ln\u00edch slu\u017eeb, jako je SVOD, placen\u00e1 televize, online tisk, online hry a streamov\u00e1n\u00ed hudby, dr\u017e\u00ed ve francouzsk\u00fdch dom\u00e1cnostech svou pozici. Tato stabilita odr\u00e1\u017e\u00ed hodnotu t\u011bchto slu\u017eeb vn\u00edmanou spot\u0159ebiteli, kte\u0159\u00ed je pova\u017euj\u00ed za bezpe\u010dn\u00e9 \u00fato\u010di\u0161t\u011b v dob\u011b krize.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Kl\u00ed\u010dov\u00e9 body :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00edra penetrace<\/strong>: M\u00edra penetrace nab\u00eddek SVOD se ust\u00e1lila na 63 % oproti 65 % v p\u0159edchoz\u00edm roce.<\/li>\n\n\n\n<li><strong>Mix p\u0159edplatn\u00e9ho<\/strong>: Dom\u00e1cnosti maj\u00ed v pr\u016fm\u011bru 3,2 p\u0159edplatn\u00e9ho, p\u0159i\u010dem\u017e jednozna\u010dn\u011b preferuj\u00ed slu\u017eby videa na vy\u017e\u00e1d\u00e1n\u00ed a hudebn\u00ed slu\u017eby.<\/li>\n\n\n\n<li><strong>Sd\u00edlen\u00ed p\u0159edplatn\u00e9ho<\/strong>: 39 % p\u0159edplatitel\u016f slu\u017eby Disney+, 56 % p\u0159edplatitel\u016f slu\u017eby Amazon Prime Gaming a 40 % p\u0159edplatitel\u016f slu\u017eby YouTube Music sd\u00edl\u00ed sv\u00e9 p\u0159ihla\u0161ovac\u00ed \u00fadaje.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Dopad inflace na chov\u00e1n\u00ed p\u0159edplatitel\u016f<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Inflace ovliv\u0148uje chov\u00e1n\u00ed spot\u0159ebitel\u016f v oblasti p\u0159edplatn\u00e9ho a nut\u00ed je vyhled\u00e1vat levn\u011bj\u0161\u00ed nab\u00eddky nebo zva\u017eovat p\u0159edplatn\u00e9, kter\u00e9 zahrnuje reklamu. V\u00edce ne\u017e polovina respondent\u016f uvedla, \u017ee by byla p\u0159ipravena zru\u0161it sv\u00e9 p\u0159edplatn\u00e9 v p\u0159\u00edpad\u011b zv\u00fd\u0161en\u00ed ceny o 10 % bez n\u00e1hrady.<\/p>\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-vivid-cyan-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-center has-x-large-font-size wp-block-paragraph\">\ud83d\udca1<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-93641212bbb34d8a1941603d429e29ab wp-block-paragraph\"><a href=\"https:\/\/www.sharesub.com\/cs\">Sd\u00edlen\u00ed p\u0159edplatn\u00e9ho<\/a> je proto z\u0159ejm\u00fdm \u0159e\u0161en\u00edm, jak se vyhnout zru\u0161en\u00ed p\u0159edplatn\u00e9ho a z\u00e1rove\u0148 omezit jeho n\u00e1klady, p\u0159i\u010dem\u017e m\u00edra sd\u00edlen\u00ed se neoslabuje u hlavn\u00edch p\u0159edplatn\u00fdch.  <\/p>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><strong>\u00dapravy pro spot\u0159ebitele :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bal\u00ed\u010dkov\u00e9 nab\u00eddky<\/strong>: 80 % respondent\u016f by bylo ochotno p\u0159ej\u00edt na bal\u00ed\u010dkov\u00e9 nab\u00eddky nebo tak ji\u017e \u010din\u00ed.<\/li>\n\n\n\n<li><strong>Integrovan\u00e1 reklama<\/strong>: 70 % osob ve v\u011bku 18-24 let by p\u0159ijalo levn\u011bj\u0161\u00ed nab\u00eddku, kter\u00e1 by obsahovala reklamu.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>3. Ekologick\u00e9 ot\u00e1zky<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Ekologick\u00e9 ot\u00e1zky nab\u00fdvaj\u00ed na v\u00fdznamu. T\u00e9m\u011b\u0159 46 % respondent\u016f (a 60 % respondent\u016f ve v\u011bku 18-24 let) pova\u017euje ekologickou stopu sv\u00e9ho p\u0159edplatn\u00e9ho za hlavn\u00ed probl\u00e9m.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>4. V\u00fdvoj model\u016f a nov\u00fdch nab\u00eddek<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Trh s p\u0159edplatn\u00fdm se st\u00e1le vyv\u00edj\u00ed a p\u0159ich\u00e1z\u00ed s nov\u00fdmi nab\u00eddkami a slu\u017ebami. Nap\u0159\u00edklad Netflix spustil nab\u00eddku podporovanou reklamou za 5,99 eur m\u011bs\u00ed\u010dn\u011b a v oblasti streamov\u00e1n\u00ed se rozv\u00edjej\u00ed platformy jako Vivlio Stories.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nov\u00ed hr\u00e1\u010di :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamovan\u00e9 \u010dten\u00ed<\/strong>: 17 % respondent\u016f m\u00e1 p\u0159edplacenou slu\u017ebu streamovan\u00e9ho \u010dten\u00ed, p\u0159i\u010dem\u017e siln\u00e9 zastoupen\u00ed maj\u00ed slu\u017eby Kindle Amazon a Audible.<\/li>\n\n\n\n<li><strong>P\u0159edplatn\u00e9 tv\u016frc\u016f obsahu<\/strong>: 19 % respondent\u016f uvedlo, \u017ee maj\u00ed p\u0159edplatn\u00e9 tv\u016frce obsahu nebo platformy, jako je YouTube nebo Twitch.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>5. Vn\u00edm\u00e1n\u00ed a spokojenost u\u017eivatel\u016f<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Spokojenost u\u017eivatel\u016f se u jednotliv\u00fdch slu\u017eeb li\u0161\u00ed. Spotify a Apple Music dominuj\u00ed z hlediska spokojenosti ji\u017e druh\u00fdm rokem. Na druhou stranu u slu\u017eeb, jako je Netflix, doch\u00e1z\u00ed k poklesu spokojenosti v souvislosti s vn\u00edm\u00e1n\u00edm vysok\u00fdch n\u00e1klad\u016f.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Klasifikace z\u00e1kladn\u00edch slu\u017eeb :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix<\/strong>: 53 % p\u0159edplatitel\u016f pova\u017euje Netflix za nepostradateln\u00fd.<\/li>\n\n\n\n<li><strong>Spotify<\/strong>: 36 % p\u0159edplatitel\u016f pova\u017euje Spotify za svou nepostradatelnou slu\u017ebu.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Profil p\u0159edplatitel\u016f podle v\u011bkov\u00fdch skupin<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2024\/05\/Capture-de&#x301;cran-2024-05-29-a&#x300;-12.07.30-300x270.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-33097\" style=\"width:204px;height:auto\"\/><\/figure><\/div>\n<p class=\"wp-block-paragraph\">Profily p\u0159edplatitel\u016f se v\u00fdrazn\u011b li\u0161\u00ed podle v\u011bku. Lid\u00e9 ve v\u011bku 18-24 let maj\u00ed v pr\u016fm\u011bru 4,5 p\u0159edplatn\u00e9ho a jsou otev\u0159en\u011bj\u0161\u00ed vyu\u017e\u00edv\u00e1n\u00ed sv\u00fdch osobn\u00edch \u00fadaj\u016f ke zlep\u0161en\u00ed slu\u017eeb. V\u011bkov\u00e1 skupina 35-49 let a v\u011bkov\u00e1 skupina 65+ vykazuj\u00ed odli\u0161n\u00e9 vzorce p\u0159edplatn\u00e9ho a up\u0159ednost\u0148uj\u00ed slu\u017eby jako Canal+ a Netflix.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Chov\u00e1n\u00ed podle v\u011bkov\u00fdch skupin :<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Lid\u00e9 ve v\u011bku 18-24 let<\/strong>: d\u00e1vaj\u00ed p\u0159ednost Netflixu (29 %) a Spotify (24 %) a v <strong>pr\u016fm\u011bru utrat\u00ed v\u00edce ne\u017e 62 eur m\u011bs\u00ed\u010dn\u011b<\/strong>. Jejich vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed \u010d\u00e1ste\u010dn\u011b omezuje vyu\u017e\u00edv\u00e1n\u00ed placen\u00e9ho p\u0159edplatn\u00e9ho, p\u0159esto\u017ee jsou nejv\u011bt\u0161\u00edmi utr\u00e1ce\u010di ze v\u0161ech generac\u00ed.<\/li>\n\n\n\n<li><strong>35-49 let<\/strong>: Preferuj\u00ed Netflix (44 %) a m\u00e9n\u011b je ovliv\u0148uj\u00ed videa na soci\u00e1ln\u00edch s\u00edt\u00edch. V pr\u016fm\u011bru utrat\u00edte v\u00edce ne\u017e 43 eur m\u011bs\u00ed\u010dn\u011b.<\/li>\n\n\n\n<li><strong>65 let a v\u00edce<\/strong>: Zdr\u00e1haj\u00ed se sd\u00edlet sv\u00e9 osobn\u00ed \u00fadaje a sleduj\u00ed jen m\u00e1lo vide\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Jejich v\u00fddaje jsou nejni\u017e\u0161\u00ed, p\u0159ibli\u017en\u011b 38 eur m\u011bs\u00ed\u010dn\u011b.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Vliv inflace na celkov\u00e9 v\u00fddaje<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Zv\u00fd\u0161en\u00ed tarif\u016f vede ke zv\u00fd\u0161en\u00ed celkov\u00fdch n\u00e1klad\u016f na p\u0159edplatn\u00e9. P\u0159edplatitel\u00e9 si st\u00e1le v\u00edce uv\u011bdomuj\u00ed n\u00e1klady a hledaj\u00ed zp\u016fsoby, jak maximalizovat hodnotu sv\u00e9ho p\u0159edplatn\u00e9ho, nap\u0159\u00edklad sd\u00edlen\u00edm k\u00f3d\u016f nebo p\u0159ij\u00edm\u00e1n\u00edm nab\u00eddek, kter\u00e9 zahrnuj\u00ed reklamu.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Budouc\u00ed trendy a inovace<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Studie upozor\u0148uje na \u0159adu budouc\u00edch trend\u016f, v\u010detn\u011b hybridizace model\u016f placen\u00e9 televize a SVOD, kdy hr\u00e1\u010di jako Netflix investuj\u00ed do \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed sportovn\u00edch p\u0159enos\u016f. Krom\u011b toho se slu\u017eby zahrnuj\u00edc\u00ed pr\u00e9miov\u00e9 funkce, exkluzivn\u00ed obsah a vylep\u0161en\u00fd u\u017eivatelsk\u00fd z\u00e1\u017eitek st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdmi rozli\u0161ovac\u00edmi faktory.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vyhl\u00eddky do budoucna :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix<\/strong>: Spustil &#8222;Netflix Cup&#8220; a z\u00edskal sportovn\u00ed pr\u00e1va, \u010d\u00edm\u017e nazna\u010dil strategick\u00fd posun sm\u011brem k \u017eiv\u00e9mu sportu.<\/li>\n\n\n\n<li><strong>Apple TV+ a Paramount+<\/strong>: Pokrok z hlediska spokojenosti u\u017eivatel\u016f a vn\u00edm\u00e1n\u00ed n\u00e1klad\u016f.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Co si pamatujeme<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Studie Submix24 spole\u010dnosti BearingPoint ukazuje, \u017ee trh digit\u00e1ln\u00edho p\u0159edplatn\u00e9ho ve Francii je odoln\u00fd a neust\u00e1le se vyv\u00edj\u00ed. Spot\u0159ebitel\u00e9 si t\u011bchto slu\u017eeb i p\u0159es ekonomick\u00e9 tlaky st\u00e1le cen\u00ed a hledaj\u00ed cenov\u011b dostupn\u011bj\u0161\u00ed a ekologi\u010dt\u011bj\u0161\u00ed mo\u017enosti.  <\/p>\n\n<p class=\"wp-block-paragraph\">Hr\u00e1\u010di na trhu se proto mus\u00ed neust\u00e1le p\u0159izp\u016fsobovat, aby splnili rostouc\u00ed o\u010dek\u00e1v\u00e1n\u00ed, pokud jde o obsah, cenu, u\u017eivatelskou zku\u0161enost a ekologickou udr\u017eitelnost.<\/p>\n\n<p class=\"wp-block-paragraph\">Tato hloubkov\u00e1 anal\u00fdza zd\u016fraz\u0148uje, jak je d\u016fle\u017eit\u00e9, aby poskytovatel\u00e9 p\u0159edplatn\u00e9ho ch\u00e1pali a p\u0159edv\u00eddali pot\u0159eby sv\u00fdch p\u0159edplatitel\u016f, aby si udr\u017eeli konkurenceschopnost v dynamick\u00e9m a konkuren\u010dn\u00edm prost\u0159ed\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studie Submix24 spole\u010dnosti BearingPoint se zab\u00fdv\u00e1 sou\u010dasnou a budouc\u00ed dynamikou digit\u00e1ln\u00edho p\u0159edplatn\u00e9ho ve Francii. Tento neust\u00e1le se vyv\u00edjej\u00edc\u00ed trh je navzdory obt\u00ed\u017en\u00e9mu ekonomick\u00e9mu klimatu pozoruhodn\u011b&#8230;<\/p>\n","protected":false},"author":1,"featured_media":38185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_press_lang":"","_press_original_id":"","_press_pair_id":"","_press_translated_at":"","footnotes":""},"categories":[170],"tags":[],"class_list":["post-38183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BearingPoint analyzuje trendy na trhu p\u0159edplatn\u00e9ho v roce 2024 - Sharesub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharesub.com\/cms\/cs\/bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roce-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BearingPoint analyzuje trendy na trhu p\u0159edplatn\u00e9ho v roce 2024 - Sharesub\" \/>\n<meta property=\"og:description\" content=\"Studie Submix24 spole\u010dnosti BearingPoint se zab\u00fdv\u00e1 sou\u010dasnou a budouc\u00ed dynamikou digit\u00e1ln\u00edho p\u0159edplatn\u00e9ho ve Francii. 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