{"id":38359,"date":"2024-04-15T09:57:25","date_gmt":"2024-04-15T07:57:25","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/nova-dan-kvuli-ktere-se-od-roku-2024-zvysi-vase-predplatne\/"},"modified":"2026-06-11T12:58:17","modified_gmt":"2026-06-11T10:58:17","slug":"nova-dan-kvuli-ktere-se-od-roku-2024-zvysi-vase-predplatne","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/cs\/nova-dan-kvuli-ktere-se-od-roku-2024-zvysi-vase-predplatne\/","title":{"rendered":"Da\u0148 za streamov\u00e1n\u00ed hudby: Pro\u010d se ceny p\u0159edplatn\u00e9ho st\u00e1le zvy\u0161uj\u00ed?"},"content":{"rendered":"\n

Ve francouzsk\u00e9m hudebn\u00edm prost\u0159ed\u00ed do\u0161lo k historick\u00e9mu zlomu, kdy\u017e byla v roce 2024 zavedena zn\u00e1m\u00e1 „da\u0148 ze streamov\u00e1n\u00ed“ (neboli da\u0148 CNM). Toto opat\u0159en\u00ed, kter\u00e9 vl\u00e1da p\u016fvodn\u011b vyhl\u00e1sila za \u00fa\u010delem financov\u00e1n\u00ed hudebn\u00ed tvorby<\/strong> a kulturn\u00ed rozmanitosti<\/strong>, se nyn\u00ed naplno projevuje v pen\u011b\u017eenk\u00e1ch spot\u0159ebitel\u016f. Jak\u00fd je skute\u010dn\u00fd dopad t\u00e9to dan\u011b na va\u0161e p\u0159edplatn\u00e9 na 2026, kdy\u017e ceny st\u00e1le rostou? Pod\u00edvali jsme se na to. <\/p>\n\n

Jak\u00e1 je da\u0148 CNM, kter\u00e1 naru\u0161uje streamov\u00e1n\u00ed?<\/h2>\n\n

Tato da\u0148, kter\u00e1 byla odhlasov\u00e1na za \u00fa\u010delem financov\u00e1n\u00ed N\u00e1rodn\u00edho hudebn\u00edho centra (CNM<\/strong>), ukl\u00e1d\u00e1 p\u0159\u00edsp\u011bvek gigant\u016fm v oblasti streamov\u00e1n\u00ed hudby (Spotify, Apple Music, Deezer, Amazon Music). Deklarovan\u00fdm c\u00edlem \u00fa\u0159ad\u016f, kter\u00fd h\u00e1j\u00ed Jean-Philippe Thiellay, p\u0159edseda CNM, je podpora francouzsk\u00e9 hudebn\u00ed tvorby, pomoc za\u010d\u00ednaj\u00edc\u00edm um\u011blc\u016fm a zaji\u0161t\u011bn\u00ed kulturn\u00ed rozmanitosti. <\/p>\n\n

Zat\u00edmco kulturn\u00ed sektor tento mechanismus financov\u00e1n\u00ed v\u00edt\u00e1, streamovac\u00ed platformy okam\u017eit\u011b uk\u00e1zaly prstem na syst\u00e9m, kter\u00fd siln\u011b zat\u011b\u017euje jejich obchodn\u00ed model.<\/p>\n\n

Dopad na spot\u0159ebitele: masivn\u00ed n\u00e1r\u016fst u spole\u010dnosti Spotify<\/h2>\n\n

Platformy rychle zareagovaly. Spotify, l\u00eddr trhu a platforma, kter\u00e1 se proti tomuto opat\u0159en\u00ed postavila nejost\u0159eji, ozna\u010dila da\u0148 za strategickou chybu a pohrozila, \u017ee p\u0159ehodnot\u00ed sv\u00e9 investice ve Francii. <\/p>\n\n

Aby spole\u010dnost kompenzovala tyto nov\u00e9 da\u0148ov\u00e9 n\u00e1klady, rozhodla se prom\u00edtnout da\u0148 p\u0159\u00edmo do ceny p\u0159edplatn\u00e9ho ve Francii. V\u00fdsledek: postupn\u00e9 zdra\u017eov\u00e1n\u00ed zp\u016fsobilo, \u017ee se Francie stala nejdra\u017e\u0161\u00ed zem\u00ed Evropsk\u00e9 unie,<\/strong> kde lze poslouchat hudbu online, co\u017e vyvolalo vlnu obav o p\u0159\u00edstup ke kultu\u0159e. <\/p>\n\n

Pro p\u0159edstavu, jak se situace zm\u011bnila, uv\u00e1d\u00edme p\u0159ehled cen p\u0159edplatn\u00e9ho po vln\u00e1ch zv\u00fd\u0161en\u00ed souvisej\u00edc\u00edch s touto dan\u00ed:<\/p>\n\n

Bal\u00ed\u010dek Spotify<\/td>Ceny v roce 2024<\/td>Ceny v roce 2026<\/td><\/tr>
Individu\u00e1ln\u00ed<\/td>11,12 \u20ac<\/td>12,14 \u20ac<\/td><\/tr>
Duo<\/td>15,17 \u20ac<\/td>17,20 \u20ac<\/td><\/tr>
Rodina<\/td>18,21 \u20ac<\/td>21,24 \u20ac<\/td><\/tr><\/tbody><\/table><\/figure>\n

Reakce z\u00fa\u010dastn\u011bn\u00fdch stran: Spotify rozhodnut\u00ed kritizuje, CNM ho h\u00e1j\u00ed<\/h2>\n\n

Zat\u00edmco spole\u010dnost Spotify toto rozhodnut\u00ed kritizovala jako strategickou chybu a zva\u017euje, \u017ee sv\u00e9 investice ve Francii p\u0159ehodnot\u00ed, CNM toto opat\u0159en\u00ed obhajuje a tvrd\u00ed, \u017ee p\u0159edstavuje z\u00e1sadn\u00ed mechanismus pro podporu tvorby. To vyvol\u00e1v\u00e1 ot\u00e1zky ohledn\u011b budoucnosti online konzumace hudby ve Francii a obchodn\u00edch model\u016f streamovac\u00edch platforem. <\/p>\n\n

Probl\u00e9my a ot\u00e1zky pro budoucnost online konzumace hudby ve Francii<\/h2>\n\n

Tato debata poukazuje na nap\u011bt\u00ed mezi ekonomick\u00fdmi po\u017eadavky<\/strong> platforem a v\u00fdznamem financov\u00e1n\u00ed kultury a um\u011bleck\u00e9 tvorby v kontextu, kdy hudba z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm nositelem rozmanitosti a kulturn\u00edho vyj\u00e1d\u0159en\u00ed. V s\u00e1zce jsou nejen um\u011blci<\/strong> a tv\u016frci<\/strong>, ale tak\u00e9 spot\u0159ebitel\u00e9 a samotn\u00e9 streamovac\u00ed platformy. <\/p>\n\n

Nalezen\u00ed rovnov\u00e1hy mezi financov\u00e1n\u00edm kultury a zp\u0159\u00edstupn\u011bn\u00edm hudby ve\u0159ejnosti<\/h2>\n\n

Nov\u00e9 zdan\u011bn\u00ed<\/strong> platforem pro streamov\u00e1n\u00ed hudby ve Francii p\u0159edstavuje pro toto odv\u011btv\u00ed z\u00e1sadn\u00ed zlom s pozitivn\u00edmi i negativn\u00edmi d\u016fsledky. Je nezbytn\u00e9 naj\u00edt rovnov\u00e1hu mezi financov\u00e1n\u00edm hudebn\u00ed tvorby a kulturn\u00ed rozmanitosti a zachov\u00e1n\u00edm cenov\u011b dostupn\u00e9ho p\u0159\u00edstupu k hudb\u011b pro ve\u0159ejnost. N\u00e1sleduj\u00edc\u00ed m\u011bs\u00edce a roky budou pro budoucnost online konzumace hudby ve Francii kl\u00ed\u010dov\u00e9. <\/p>\n\n

\n
Vyzkou\u0161ejte sd\u00edlen\u00ed p\u0159edplatn\u00e9ho, abyste sn\u00ed\u017eili n\u00e1klady<\/a><\/div>\n<\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ve francouzsk\u00e9m hudebn\u00edm prost\u0159ed\u00ed do\u0161lo k historick\u00e9mu zlomu, kdy\u017e byla v roce 2024 zavedena zn\u00e1m\u00e1 „da\u0148 ze streamov\u00e1n\u00ed“ (neboli da\u0148 CNM). Toto opat\u0159en\u00ed, kter\u00e9 vl\u00e1da…<\/p>\n","protected":false},"author":3,"featured_media":38364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_press_lang":"","_press_original_id":"","_press_pair_id":"","_press_translated_at":"","footnotes":""},"categories":[652],"tags":[],"class_list":["post-38359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hudba-cs"],"yoast_head":"\nDa\u0148 za streamov\u00e1n\u00ed hudby: Pro\u010d se ceny p\u0159edplatn\u00e9ho st\u00e1le zvy\u0161uj\u00ed? - Sharesub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharesub.com\/cms\/cs\/nova-dan-kvuli-ktere-se-od-roku-2024-zvysi-vase-predplatne\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da\u0148 za streamov\u00e1n\u00ed hudby: Pro\u010d se ceny p\u0159edplatn\u00e9ho st\u00e1le zvy\u0161uj\u00ed? - Sharesub\" \/>\n<meta property=\"og:description\" content=\"Ve francouzsk\u00e9m hudebn\u00edm prost\u0159ed\u00ed do\u0161lo k historick\u00e9mu zlomu, kdy\u017e byla v roce 2024 zavedena zn\u00e1m\u00e1 „da\u0148 ze streamov\u00e1n\u00ed“ (neboli da\u0148 CNM). 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