{"id":47515,"date":"2025-01-27T18:15:35","date_gmt":"2025-01-27T17:15:35","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/netflix-zvysuje-predplatne-prehled-novych-cen-ve-francii\/"},"modified":"2026-04-22T11:21:57","modified_gmt":"2026-04-22T09:21:57","slug":"netflix-zvysuje-predplatne-prehled-novych-cen-ve-francii","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/cs\/netflix-zvysuje-predplatne-prehled-novych-cen-ve-francii\/","title":{"rendered":"Netflix zvy\u0161uje p\u0159edplatn\u00e9: p\u0159ehled nov\u00fdch cen ve Francii"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spole\u010dnost Netflix ned\u00e1vno ozn\u00e1mila vynikaj\u00edc\u00ed finan\u010dn\u00ed v\u00fdsledky a p\u0159ekro\u010dila hranici 300 milion\u016f p\u0159edplatitel\u016f po cel\u00e9m sv\u011bt\u011b. Navzdory tomuto \u00fasp\u011bchu streamovac\u00ed platforma nad\u00e1le upravuje sv\u00e9 ceny, co\u017e vyvol\u00e1v\u00e1 ot\u00e1zky mezi francouzsk\u00fdmi u\u017eivateli. Zat\u00edmco Spojen\u00e9 st\u00e1ty, Kanadu, Argentinu a Portugalsko ji\u017e nov\u00e1 vlna zvy\u0161ov\u00e1n\u00ed cen zas\u00e1hla, Francie se zat\u00edm ofici\u00e1ln\u011b net\u00fdk\u00e1. P\u0159edchoz\u00ed cenov\u00fd pohyb v \u0159\u00edjnu 2023 v\u0161ak vrh\u00e1 sv\u011btlo na strategii Netflixu.   <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">N\u00e1hled: ceny p\u0159ed podzimem 2023<\/h2>\n\n<p class=\"wp-block-paragraph\">Dlouhou dobu bylo p\u0159edplatn\u00e9 <strong>Essentiel<\/strong> (8,99 \u20ac\/m\u011bs\u00edc) z\u00e1kladn\u00edm bal\u00ed\u010dkem pro nov\u00e9 z\u00e1kazn\u00edky. Bylo sice omezeno na jednu obrazovku a standardn\u00ed rozli\u0161en\u00ed (SD), ale nab\u00edzelo levn\u00fd zp\u016fsob, jak se sezn\u00e1mit s katalogem Netflix. Bal\u00ed\u010dky <strong>Standard<\/strong> (13,49 \u20ac\/m\u011bs\u00edc) a <strong>Premium<\/strong> (17,99 \u20ac\/m\u011bs\u00edc) nab\u00edzely v\u011bt\u0161\u00ed komfort, a to ve Full HD (dv\u011b obrazovky sou\u010dasn\u011b), resp. v Ultra HD (\u010dty\u0159i obrazovky).  <\/p>\n\n<p class=\"wp-block-paragraph\">Ve Francii doned\u00e1vna neexistovala \u017e\u00e1dn\u00e1 ofici\u00e1ln\u00ed nab\u00eddka &#8222;s podporou reklamy&#8220;, a\u010dkoli na jin\u00fdch trz\u00edch se s t\u00edmto modelem ji\u017e experimentovalo.<\/p>\n\n<p class=\"has-white-color has-text-color has-background wp-block-paragraph\" style=\"background-color:#112e45\">\ud83d\udca1 U\u0161et\u0159ete i p\u0159es ned\u00e1vn\u00e9 zv\u00fd\u0161en\u00ed cen <a href=\"https:\/\/www.sharesub.com\/cs\/brand\/netflix\">sd\u00edlen\u00edm p\u0159edplatn\u00e9ho Netflixu<\/a> se slu\u017ebou Sharesub. Objevte 100% leg\u00e1ln\u00ed a bezpe\u010dn\u00e9 \u0159e\u0161en\u00ed, jak pln\u011b vyu\u017e\u00edvat katalog Netflix a z\u00e1rove\u0148 snadno sd\u00edlet sv\u00e9 p\u0159edplatn\u00e9. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Posun v \u0159\u00edjnu 2023: objevuj\u00ed se reklamy a zvy\u0161uje se Premium<\/h2>\n\n<p class=\"wp-block-paragraph\">V \u0159\u00edjnu 2023 provedla spole\u010dnost Netflix ve Francii prvn\u00ed v\u00fdznamnou zm\u011bnu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159\u00edchod bal\u00ed\u010dku &#8222;Standard s reklamou&#8220;<\/strong> za <strong>5,99 \u20ac\/m\u011bs\u00edc.<\/strong> Tento bal\u00ed\u010dek nab\u00edz\u00ed rozli\u0161en\u00ed Full HD na dvou obrazovk\u00e1ch, ale zahrnuje reklamn\u00ed p\u0159est\u00e1vky b\u011bhem sledov\u00e1n\u00ed. <\/li>\n\n\n\n<li><strong>Odstran\u011bn\u00ed nab\u00eddky Essentiel pro nov\u00e9 p\u0159edplatitele<\/strong>: m\u00edsto toho, aby byla nahrazena, byla jednodu\u0161e vy\u010dlen\u011bna pro nov\u00e9 p\u0159edplatitele. P\u0159edplatitel\u00e9, kte\u0159\u00ed ji\u017e tento bal\u00ed\u010dek za 8,99 EUR m\u011bs\u00ed\u010dn\u011b vyu\u017e\u00edvaj\u00ed, si jej v\u0161ak mohou ponechat, pokud jej nezru\u0161\u00ed. <\/li>\n\n\n\n<li><strong>Zdra\u017een\u00ed p\u0159edplatn\u00e9ho Premium<\/strong>: ze <strong>17,99 EUR<\/strong> na <strong>19,99 EUR m\u011bs\u00ed\u010dn\u011b<\/strong> se stalo nejdra\u017e\u0161\u00edm p\u0159edplatn\u00fdm na platform\u011b, kter\u00e9 nab\u00edz\u00ed nejlep\u0161\u00ed kvalitu obrazu (4K) na \u010dty\u0159ech obrazovk\u00e1ch.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Na druhou stranu bal\u00ed\u010dek Standard (13,49 eur\/m\u011bs\u00edc) z\u016fstal v t\u00e9to f\u00e1zi nezm\u011bn\u011bn a pro mnoho dom\u00e1cnost\u00ed z\u016fst\u00e1v\u00e1 atraktivn\u00ed p\u0159echodnou variantou.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Glob\u00e1ln\u00ed strategie: co motivuje Netflix?<\/h2>\n\n<p class=\"wp-block-paragraph\">Na jin\u00fdch trz\u00edch, nap\u0159\u00edklad ve Spojen\u00fdch st\u00e1tech a Kanad\u011b, Netflix ned\u00e1vno ozn\u00e1mil nov\u00e9 zv\u00fd\u0161en\u00ed cen v\u0161ech sv\u00fdch bal\u00ed\u010dk\u016f, v\u010detn\u011b bal\u00ed\u010dku s podporou reklamy. Uveden\u00fdm c\u00edlem je &#8222;pokra\u010dovat v investic\u00edch do program\u016f&#8220; a p\u0159in\u00e9st \u010dlen\u016fm &#8222;v\u011bt\u0161\u00ed hodnotu&#8220;. <\/p>\n\n<p class=\"wp-block-paragraph\">Zd\u00e1 se, \u017ee relativn\u011b cenov\u011b dostupn\u00e1 nab\u00eddka Standard s reklamou je propagov\u00e1na s c\u00edlem p\u0159il\u00e1kat nov\u00e9 p\u0159edplatitele a z\u00e1rove\u0148 kompenzovat ni\u017e\u0161\u00ed cenu dodate\u010dn\u00fdmi p\u0159\u00edjmy z reklamy.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Budouc\u00ed ocen\u011bn\u00ed ve Francii?<\/h2>\n\n<p class=\"wp-block-paragraph\">Po ned\u00e1vn\u00fdch ozn\u00e1men\u00edch t\u00fdkaj\u00edc\u00edch se Severn\u00ed Ameriky a Portugalska zat\u00edm nebylo ofici\u00e1ln\u011b potvrzeno \u017e\u00e1dn\u00e9 zv\u00fd\u0161en\u00ed pro Francii. Z logiky v\u011bci v\u0161ak vypl\u00fdv\u00e1, \u017ee Francie by m\u011bla v n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch n\u00e1sledovat. Po podzimn\u00edm zv\u00fd\u0161en\u00ed nen\u00ed vylou\u010deno, \u017ee Netflix brzy uplatn\u00ed novou stupnici, potenci\u00e1ln\u011b v \u0159\u00e1du jednoho \u010di dvou eur za bal\u00ed\u010dek nav\u00edc.  <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Jakou maj\u00ed p\u0159edplatitel\u00e9 mo\u017enost volby?<\/h2>\n\n<p class=\"wp-block-paragraph\">Francouz\u0161t\u00ed z\u00e1kazn\u00edci maj\u00ed v sou\u010dasn\u00e9 dob\u011b n\u011bkolik mo\u017enost\u00ed:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Standardn\u00ed bal\u00ed\u010dek s reklamami<\/strong>: 5,99 \u20ac\/m\u011bs\u00edc &#8211; nejlevn\u011bj\u0161\u00ed, ale s reklamami a n\u011bkdy omezen\u00fdm katalogem.<\/li>\n\n\n\n<li><strong>Essentiel (pro st\u00e1vaj\u00edc\u00ed p\u0159edplatitele<\/strong> ): 8,99 \u20ac\/m\u011bs\u00edc &#8211; p\u0159\u00edstupn\u011bj\u0161\u00ed, bez reklam, ale s omezen\u00edm na jednu obrazovku SD; pro nov\u00e9 p\u0159edplatitele nen\u00ed k dispozici.<\/li>\n\n\n\n<li><strong>Standard<\/strong>: 13,49 \u20ac\/m\u011bs\u00edc &#8211; rozli\u0161en\u00ed Full HD, dv\u011b obrazovky sou\u010dasn\u011b.<\/li>\n\n\n\n<li><strong>Premium<\/strong>: 19,99 \u20ac\/m\u011bs\u00edc &#8211; rozli\u0161en\u00ed 4K, \u010dty\u0159i obrazovky sou\u010dasn\u011b.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">V z\u00e1vislosti na v\u00fdvoji cen v ostatn\u00edch zem\u00edch budou tyto \u010d\u00e1stky ve st\u0159edn\u011bdob\u00e9m horizontu pravd\u011bpodobn\u011b revidov\u00e1ny sm\u011brem nahoru. Spole\u010dnost Netflix je odhodl\u00e1na udr\u017eet si kontrolu nad sv\u00fdmi p\u0159\u00edjmy, aby podpo\u0159ila svou politiku investic do p\u016fvodn\u00edho obsahu a vys\u00edlac\u00edch technologi\u00ed. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">Netflix op\u011bt zvy\u0161uje ceny<\/h3>\n\n<p class=\"wp-block-paragraph\">Posledn\u00ed revize cen ve Francii zm\u011bnila situaci ji\u017e v \u0159\u00edjnu 2023, kdy se objevila reklama a zv\u00fd\u0161ilo se p\u0159edplatn\u00e9 Premium. Zat\u00edm nen\u00ed jasn\u00e9, kdy dojde k dal\u0161\u00ed vln\u011b zdra\u017eov\u00e1n\u00ed a do jak\u00e9 m\u00edry se dotkne jednotliv\u00fdch bal\u00ed\u010dk\u016f. Pro Netflix udr\u017een\u00ed rekordn\u00edho r\u016fstu zjevn\u011b znamen\u00e1 zvy\u0161ov\u00e1n\u00ed cen&#8230; s rizikem, \u017ee to n\u011bkter\u00e9 p\u0159edplatitele frustruje.  <\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sharesub.com\/cs\/brand\/youtube\">Vyzkou\u0161ejte sd\u00edlen\u00ed p\u0159edplatn\u00e9ho<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Netflix ned\u00e1vno ozn\u00e1mila vynikaj\u00edc\u00ed finan\u010dn\u00ed v\u00fdsledky a p\u0159ekro\u010dila hranici 300 milion\u016f p\u0159edplatitel\u016f po cel\u00e9m sv\u011bt\u011b. Navzdory tomuto \u00fasp\u011bchu streamovac\u00ed platforma nad\u00e1le upravuje sv\u00e9 ceny,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":47462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_press_lang":"","_press_original_id":"","_press_pair_id":"","_press_translated_at":"","footnotes":""},"categories":[641],"tags":[],"class_list":["post-47515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-cs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix zvy\u0161uje p\u0159edplatn\u00e9: p\u0159ehled nov\u00fdch cen ve Francii - Sharesub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharesub.com\/cms\/cs\/netflix-zvysuje-predplatne-prehled-novych-cen-ve-francii\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix zvy\u0161uje p\u0159edplatn\u00e9: p\u0159ehled nov\u00fdch cen ve Francii - Sharesub\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnost Netflix ned\u00e1vno ozn\u00e1mila vynikaj\u00edc\u00ed finan\u010dn\u00ed v\u00fdsledky a p\u0159ekro\u010dila hranici 300 milion\u016f p\u0159edplatitel\u016f po cel\u00e9m sv\u011bt\u011b. 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