{"id":54290,"date":"2026-04-10T11:51:16","date_gmt":"2026-04-10T09:51:16","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\/"},"modified":"2026-04-10T11:51:16","modified_gmt":"2026-04-10T09:51:16","slug":"the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/en\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\/","title":{"rendered":"The Netflix Index: how much does a Premium subscription really cost in different countries?"},"content":{"rendered":"

The Netflix Index by Sharesub: the Big Mac Index applied to streaming<\/h2>\n

Netflix charges a different rate in each country where the service is available. For strictly identical content, the Premium subscription varies by a factor of 10 depending on geography: $37.85 in Switzerland, $3.95 in Pakistan. Inspired by the Big Mac Index<\/a> published by The Economist<\/em> since 1986, we have built the Netflix Index<\/a>: a comparison of Netflix Premium prices in 40 countries, converted to dollars, then adjusted to GDP per capita and related to the local average wage. <\/p>\n

All data is open and downloadable. Here’s what the study reveals. <\/p>\n

A massive price gap, concentrated at the extremes<\/h3>\n

The raw rankings put Switzerland<\/strong> in the lead with an index of 1.40 (40% above the US price), followed byIreland<\/strong> at 1.04. At the other end of the scale, Pakistan<\/strong> has an index of 0.15 – its Premium subscription costs 85% less than in the USA<\/strong> in absolute terms. Between these two extremes, Western Europe is concentrated in a narrow range: France at 0.95, Germany at 0.91, Spain and Italy at 0.87. <\/p>\n

Clearly, Netflix practices aggressive geographic pricing in emerging markets (Turkey, Egypt, Argentina, Nigeria) and maintains high prices in advanced economies – with Switzerland a notable anomaly, where a subscriber pays 40% more than an American.<\/p>\n

The euro zone, a single currency but 12 different prices<\/h3>\n

The case of the euro zone deserves a closer look. Even for countries billed in euros, Netflix charges very different prices: \u20ac10.99 in Bulgaria, \u20ac12.99 in Croatia, \u20ac17.99 in Portugal, \u20ac21.99 in France and up to \u20ac23.99 in Ireland. The difference between the cheapest and the most expensive is more than double, within the same currency. <\/p>\n

This segmentation broadly follows the standard of living in each country, but with some inconsistencies: Luxembourg, with the highest GDP per capita in Europe, pays the same price as France (\u20ac21.99), while Portugal – a more modest economy – is charged \u20ac17.99.<\/p>\n

The adjusted index reverses the hierarchy<\/h3>\n

The price in dollars says little about the real weight of the subscription in a household budget. If you relate the index to GDP per capita (IMF 2025 data), the hierarchy is reversed. India, with a subscription costing just $9.71 (among the cheapest in absolute terms), has an adjusted index of 11.25 – Netflix weighs more than 11 times more than in the USA relative to the standard of living. Pakistan (10.71), Nigeria (7.83) and Egypt (7.23) follow. <\/p>\n

In France, the adjusted index reaches 1.76: a French subscriber pays 5% less than an American in absolute terms, but Netflix weighs 76% more in its budget relative to GDP.<\/p>\n

How many minutes of work does it take to pay Netflix?<\/h3>\n

A third angle completes the analysis: the working time required to finance a month’s subscription, calculated on the basis of the average net salary and 160 hours per month. A South Korean spends 39 minutes, a Japanese 41 minutes, a Canadian 44 minutes. A French person spends around 1 h 20. <\/p>\n

At the other end of the scale, an Indian has to work 6 h 45 for the same service, a Nigerian 5 h 24, a South African 5 h 23. Even within Europe, disparities are real: 56 minutes in Denmark, 1 h 20 in France, 2 h 15 in Portugal, 2 h 32 in Greece. <\/p>\n

The news: rise in the USA, judgment in Italy<\/h3>\n

Two recent events fuel the debate. On March 26, 2026, Netflix increased its Premium rate in the U.S. from $24.99 to $26.99, the second increase in less than two years – mechanically altering the benchmark for the entire study. On April 7, a court in Rome ruled that Netflix’s price hikes in Italy were illegal, a decision Netflix has appealed, the outcome of which could set a European precedent. <\/p>\n

Methodology<\/h3>\n

The study covers the 40 countries for which data is available and verifiable. Netflix Premium prices were taken from netflix.com<\/em> on April 9, 2026, converted into dollars using ECB\/x-rates.com exchange rates of the same day (1 EUR = 1.169 USD). The gross index corresponds to the local price\/US price ratio. The adjusted index divides the gross index by the country’s GDP\/capita ratio relative to that of the USA (IMF estimates 2025). Work minutes are based on OECD and World Bank net average salaries (2024-2025). <\/p>\n

All data can be downloaded in CSV format from the interactive tool<\/a>, with dynamic classification, visualizations and country focus.<\/p>\n

\n

Consult the complete study :<\/strong> netflix-index.sharesub.com<\/a><\/p>\n

Data free to reuse with mention “Sharesub.com \/ L’Indice Netflix”.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Netflix Index by Sharesub: the Big Mac Index applied to streaming Netflix charges a different rate in each country where the service is available….<\/p>\n","protected":false},"author":3,"featured_media":54291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_press_lang":"","_press_original_id":"","_press_pair_id":"","_press_translated_at":"","footnotes":""},"categories":[899,117],"tags":[],"class_list":["post-54290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-news"],"yoast_head":"\nThe Netflix Index: how much does a Premium subscription really cost in different countries? - Sharesub<\/title>\n<meta name=\"description\" content=\"Netflix Premium costs $37.85 in Switzerland and $3.95 in Pakistan. 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Our study compares prices in 40 countries, adjusted for GDP and working hours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharesub.com\/cms\/en\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharesub\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-10T09:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2026\/04\/netflix-index.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benjamin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/\"},\"author\":{\"name\":\"Benjamin\",\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/#\\\/schema\\\/person\\\/79a38917f5123b295226d2c7f6ea1b06\"},\"headline\":\"The Netflix Index: how much does a Premium subscription really cost in different countries?\",\"datePublished\":\"2026-04-10T09:51:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/\"},\"wordCount\":716,\"image\":{\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/netflix-index.jpg\",\"articleSection\":[\"Analysis\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/\",\"url\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/\",\"name\":\"The Netflix Index: how much does a Premium subscription really cost in different countries? - Sharesub\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/the-netflix-index-how-much-does-a-premium-subscription-really-cost-in-different-countries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/netflix-index.jpg\",\"datePublished\":\"2026-04-10T09:51:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sharesub.com\\\/cms\\\/en\\\/#\\\/schema\\\/person\\\/79a38917f5123b295226d2c7f6ea1b06\"},\"description\":\"Netflix Premium costs $37.85 in Switzerland and $3.95 in Pakistan. 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