{"id":55016,"date":"2026-03-30T17:19:49","date_gmt":"2026-03-30T15:19:49","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/?p=55016"},"modified":"2026-04-19T23:47:41","modified_gmt":"2026-04-19T21:47:41","slug":"etude-ipsos-x-sharesub-2026-70-des-18-24-ans-prets-a-resilier-leurs-abonnements-en","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/en\/etude-ipsos-x-sharesub-2026-70-des-18-24-ans-prets-a-resilier-leurs-abonnements-en\/","title":{"rendered":"Ipsos x Sharesub 2026 study: 70% of 18-24 year-olds ready to cancel their subscriptions"},"content":{"rendered":"

As streaming services and digital offerings saturate the market, young adults find themselves on the front line of a profound change in consumption. Faced with the inflation of digital services, 18-24 year-olds are sounding the alarm. A new Ipsos<\/strong> study for Sharesub<\/strong> reveals that this generation, despite being ultra-connected, is the first to sacrifice its leisure activities in order to save money.<\/p>\n

A record digital budget for Gen Z<\/h2>\n

Despite often limited incomes, young adults spend between \u20ac59 and \u20ac64 a month<\/strong> on subscriptions. This is higher than the French national average, estimated at \u20ac54.<\/p>\n

\n\n\n\n\n\n\n
Type of subscription<\/td>\nEquipment rate (18-24 year-olds)<\/td>\n<\/tr>\n
Video on demand (VOD)<\/td>\n77%<\/td>\n<\/tr>\n
Music streaming<\/td>\n66%<\/td>\n<\/tr>\n
E-commerce services <\/td>\n40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Subscription cancellations a reflex for 18-24 year olds <\/h2>\n

The fact that 70% of 18-24 year<\/strong> -olds have already cancelled their subscription or are considering doing so for financial reasons is not just a statistic; it is the sign of a shift in consumption patterns. Where the French average is 56%, young adults are being forced to make much more radical choices to make ends meet.<\/p>\n

Far from giving up their favourite content altogether, they are deploying adaptive strategies to get round the price barrier. For example, 41% of them now use ‘intermittent’ subscriptions,<\/strong> an agile method that involves activating or cancelling services as films and series are released, so that they never pay for nothing.<\/p>\n

However, this constant budgetary pressure is also pushing some of this generation towards riskier solutions: 32% of 18-24 year-olds admit to having already resorted to illegal streaming<\/strong>, three times more than the national average.<\/p>\n

The hidden cost of forgetting to cancel<\/h2>\n

The study also points to a major difficulty in day-to-day management. 38% of young people experience mental fatigue<\/strong> due to the multiplication of offers.<\/p>\n

This confusion has a direct impact on their wallets:<\/p>\n