{"id":55018,"date":"2026-03-26T18:30:40","date_gmt":"2026-03-26T17:30:40","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/?p=55018"},"modified":"2026-04-19T23:47:46","modified_gmt":"2026-04-19T21:47:46","slug":"etude-ipsos-x-sharesub-2026-les-francais-et-la-gestion-des-abonnements-en","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/en\/etude-ipsos-x-sharesub-2026-les-francais-et-la-gestion-des-abonnements-en\/","title":{"rendered":"IPSOS x Sharesub 2026 study: The French and subscription management"},"content":{"rendered":"

Faced with the continuing rise in the cost of subscriptions and the increases expected during 2026, the French are reassessing their digital spending. A new study carried out by Ipsos for Sharesub <\/strong>, based on a representative sample, shows that while subscriptions are multiplying, managing them is often unclear and difficult, prompting consumers to look for new solutions to preserve their purchasing power.<\/p>\n

Digital entertainment has become expensive and management is often ‘invisible<\/strong><\/h3>\n

The era of unlimited digital consumption seems to be reaching a turning point. Today, 66% of French people say they subscribe to a video-on-demand platform, 41% to a music service and 31% to an e-commerce subscription.<\/p>\n

Excluding all utility expenses (telephony, internet, insurance), respondents spend an average of \u20ac54 per month on their digital entertainment subscriptions, and 80% of the 1,000 respondents have at least one paid subscription.<\/p>\n

However, this succession of small monthly payments often results in diffuse management, leading to a feeling of loss of control over invisible expenses. The study also reveals that half of respondents with a subscription (50%) only review their subscriptions once a year, or even less. A practice that seems inadequate in view of the multiplication of expenses.<\/p>\n

Household budgets under pressure<\/strong><\/h3>\n

These digital services, long seen as affordable, are becoming a real budget strain for some households.<\/p>\n

As a result, 56% of French people admit that they have already cancelled a subscription, or are considering doing so, because the cost is putting them in a difficult financial situation. Families are particularly hard hit, with 68% of households with at least one child saying they have had to give up subscriptions to balance their budget. <\/p>\n

Almost half of them have also forgotten to cancel a subscription and have overpaid for content.<\/p>\n

Flexibility and co-subscription: towards a rationalisation of consumption<\/strong><\/h3>\n

Faced with these economic limitations, consumers are adapting with new strategies:<\/p>\n