{"id":64633,"date":"2026-11-06T08:00:00","date_gmt":"2026-11-06T07:00:00","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/?p=64633"},"modified":"2026-11-06T08:00:00","modified_gmt":"2026-11-06T07:00:00","slug":"etude-ipsos-abonnements-numeriques-2026","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/fr\/etude-ipsos-abonnements-numeriques-2026\/","title":{"rendered":"\u00c9tude Ipsos pour Sharesub : 7 Fran\u00e7ais sur 10 ont d\u00e9j\u00e0 r\u00e9duit la facture de leurs abonnements num\u00e9riques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">R\u00e9silier un abonnement, passer \u00e0 une offre gratuite, accepter la publicit\u00e9 ou partager les frais\u00a0: les Fran\u00e7ais ont plusieurs fa\u00e7ons d&rsquo;all\u00e9ger leur facture num\u00e9rique. Selon l&rsquo;<strong>\u00c9tude Ipsos pour Sharesub \u00ab\u00a0Les Fran\u00e7ais face au co\u00fbt des abonnements num\u00e9riques\u00a0\u00bb, novembre 2026<\/strong>, men\u00e9e aupr\u00e8s de 1\u00a0000 personnes, 7 Fran\u00e7ais sur 10 ont d\u00e9j\u00e0 pris au moins une d\u00e9cision pour payer moins. Parmi les solutions possibles, le partage d&rsquo;abonnement occupe une place importante\u00a0: il permet de conserver ses services tout en r\u00e9partissant leur co\u00fbt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9tude passe en revue chacune de ces d\u00e9cisions, de la r\u00e9siliation au partage des frais, et montre de nets \u00e9carts selon l&rsquo;\u00e2ge et le niveau de revenus. Voici ses principaux r\u00e9sultats, \u00e0 retrouver en d\u00e9tail dans le PDF.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f3f4f8;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Les chiffres cl\u00e9s<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>70\u00a0%<\/strong> des Fran\u00e7ais ont d\u00e9j\u00e0 pris au moins une d\u00e9cision pour r\u00e9duire leur facture d&rsquo;abonnements\u00a0: r\u00e9silier, passer au gratuit ou choisir une offre moins ch\u00e8re avec publicit\u00e9.<\/li>\n\n\n\n<li><strong>52\u00a0%<\/strong> ont d\u00e9j\u00e0 r\u00e9sili\u00e9 au moins un abonnement, dont la moiti\u00e9 au cours des 12 derniers mois.<\/li>\n\n\n\n<li><strong>37\u00a0%<\/strong> ont d\u00e9j\u00e0 partag\u00e9 les frais d&rsquo;un abonnement, presque autant que ceux qui sont pass\u00e9s \u00e0 une offre avec publicit\u00e9 (38\u00a0%).<\/li>\n\n\n\n<li><strong>52\u00a0%<\/strong> des 18-24 ans ont r\u00e9sili\u00e9 un abonnement au cours des 12 derniers mois.<\/li>\n\n\n\n<li><strong>61\u00a0%<\/strong> des 18-34 ans ont d\u00e9j\u00e0 partag\u00e9 les frais d&rsquo;un abonnement.<\/li>\n\n\n\n<li><strong>34\u00a0%<\/strong> des foyers aux revenus annuels inf\u00e9rieurs \u00e0 21\u00a0000\u00a0\u20ac ont r\u00e9sili\u00e9 un abonnement au cours des 12 derniers mois, contre 20\u00a0% des foyers au-del\u00e0 de 36\u00a0000\u00a0\u20ac.<\/li>\n<\/ul>\n\n\n\n<style>.ssb-dl{display:grid;grid-template-columns:56px minmax(0,1fr);align-items:center;gap:18px 20px;margin:40px 0;padding:26px 28px;border:1px solid #d6e2f0;border-radius:16px;background:#fff;box-shadow:0 8px 28px rgba(17,46,69,.08)}.ssb-dl-ico{width:56px;height:56px;border-radius:14px;background:#112E45;display:flex;align-items:center;justify-content:center}.ssb-dl-ico svg{width:28px;height:28px;stroke:#00E497;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}.ssb-dl-txt{min-width:0}.ssb-dl-title{margin:0;color:#112E45;font-size:18px;font-weight:700;line-height:1.35}.ssb-dl-meta{margin:4px 0 0;color:#5b6b7a;font-size:14px;line-height:1.4}.text a.ssb-dl-btn,a.ssb-dl-btn{display:inline-flex;align-items:center;gap:10px;padding:13px 22px;border:0;border-radius:999px;background:#00E497;color:#112E45!important;font-size:16px;font-weight:700;line-height:1.2;text-decoration:none!important;box-shadow:none;grid-column:2;justify-self:start;transition:background-color .15s ease,transform .15s ease}a.ssb-dl-btn:hover,a.ssb-dl-btn:focus{background:#32E9AC;transform:translateY(-1px)}.text a.ssb-dl-link,a.ssb-dl-link{display:inline-flex;align-items:center;gap:8px;padding:10px 20px;border-radius:999px;background:#fff;color:#112E45!important;font-size:15px;font-weight:600;line-height:1.2;text-decoration:none!important;box-shadow:inset 0 0 0 1.5px #112E45!important;transition:background-color .15s ease,color .15s ease}a.ssb-dl-link:hover,a.ssb-dl-link:focus{background:#112E45;color:#fff!important}a.ssb-dl-btn svg,a.ssb-dl-link svg{width:18px;height:18px;flex:none;stroke:currentColor;fill:none;stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round}@media (max-width:640px){.ssb-dl{gap:16px;padding:20px}.ssb-dl-title{font-size:17px}.text .ssb-dl a.ssb-dl-btn,.ssb-dl a.ssb-dl-btn{grid-column:1\/-1;justify-self:stretch;justify-content:center;text-align:center;border-radius:14px}}<\/style>\n<p><a class=\"ssb-dl-link\" href=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2026\/11\/etude-ipsos-sharesub-abonnements-numeriques-novembre-2026.pdf?v=2\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 4v11\"\/><path d=\"M7 10l5 5 5-5\"\/><path d=\"M5 20h14\"\/><\/svg><span>T\u00e9l\u00e9charger l&rsquo;\u00e9tude compl\u00e8te (PDF)<\/span><\/a><\/p>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Quand les prix augmentent, le premier r\u00e9flexe est souvent de renoncer. Le partage permet justement de continuer \u00e0 profiter d&rsquo;un service, sans en supporter seul le co\u00fbt ni faire de compromis sur la qualit\u00e9.\u00a0\u00bb<\/p>\n<cite>Jean-Brice de Cazenove, fondateur et CEO de Sharesub<\/cite><\/blockquote>\n\n\n\n<div class=\"ssb-dl\"><div class=\"ssb-dl-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M14 3H7a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2V8z\"\/><path d=\"M14 3v5h5\"\/><path d=\"M9 13h6\"\/><path d=\"M9 17h4\"\/><\/svg><\/div><div class=\"ssb-dl-txt\"><p class=\"ssb-dl-title\">Les Fran\u00e7ais face au co\u00fbt des abonnements num\u00e9riques<\/p><p class=\"ssb-dl-meta\">\u00c9tude Ipsos pour Sharesub, novembre 2026 \u00b7 PDF, 5\u00a0pages, 130\u00a0Ko<\/p><\/div><a class=\"ssb-dl-btn\" href=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2026\/11\/etude-ipsos-sharesub-abonnements-numeriques-novembre-2026.pdf?v=2\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 4v11\"\/><path d=\"M7 10l5 5 5-5\"\/><path d=\"M5 20h14\"\/><\/svg><span>T\u00e9l\u00e9charger l&rsquo;\u00e9tude compl\u00e8te (PDF)<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9thodologie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9tude<\/strong>\u00a0: \u00c9tude Ipsos pour Sharesub \u00ab\u00a0Les Fran\u00e7ais face au co\u00fbt des abonnements num\u00e9riques\u00a0\u00bb, novembre 2026.<\/li>\n\n\n\n<li><strong>\u00c9chantillon<\/strong>\u00a0: 1\u00a0000 personnes repr\u00e9sentatives de la population fran\u00e7aise \u00e2g\u00e9e de 18 \u00e0 75 ans, interrog\u00e9es en ligne. Donn\u00e9es pond\u00e9r\u00e9es.<\/li>\n\n\n\n<li><strong>Dates<\/strong>\u00a0: du 30 octobre au 2 novembre 2026.<\/li>\n\n\n\n<li><strong>Question pos\u00e9e<\/strong>\u00a0: \u00ab\u00a0Pour r\u00e9duire le co\u00fbt de vos abonnements num\u00e9riques (streaming vid\u00e9o ou musical, presse en ligne, logiciels, gaming, apprentissage, etc.), avez-vous d\u00e9j\u00e0 pris chacune des d\u00e9cisions suivantes\u00a0?\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour chaque d\u00e9cision, les personnes interrog\u00e9es pouvaient r\u00e9pondre \u00ab\u00a0oui, au cours des 12 derniers mois\u00a0\u00bb, \u00ab\u00a0oui, il y a plus de 12 mois\u00a0\u00bb ou \u00ab\u00a0non, jamais\u00a0\u00bb. Dans cet article, \u00ab\u00a0d\u00e9j\u00e0\u00a0\u00bb regroupe les deux r\u00e9ponses positives, et \u00ab\u00a0au cours des 12 derniers mois\u00a0\u00bb ne retient que la premi\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partager plut\u00f4t que renoncer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le partage d&rsquo;abonnement permet de faire des \u00e9conomies sans se priver de ses services. Pour en savoir plus, d\u00e9couvrez <a href=\"https:\/\/www.sharesub.com\/cms\/fr\/partage-legal-abonnement\/\">comment fonctionne le partage d&rsquo;abonnement<\/a>. Sur Sharesub, vous pouvez rejoindre un abonnement existant pour en partager les frais, ou proposer les places libres de votre propre abonnement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sharesub.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir Sharesub<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f3f4f8;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Citer cette \u00e9tude<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toute mention, reprise ou utilisation des donn\u00e9es de cette \u00e9tude doit faire r\u00e9f\u00e9rence \u00e0 son nom et \u00e0 Sharesub\u00a0: \u00c9tude Ipsos pour Sharesub \u00ab\u00a0Les Fran\u00e7ais face au co\u00fbt des abonnements num\u00e9riques\u00a0\u00bb, novembre 2026, avec un lien vers <a href=\"https:\/\/www.sharesub.com\/cms\/fr\/etude-ipsos-abonnements-numeriques-2026\/\">cette page<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lien \u00e0 utiliser\u00a0: https:\/\/www.sharesub.com\/cms\/fr\/etude-ipsos-abonnements-numeriques-2026\/<\/p>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9silier un abonnement, passer \u00e0 une offre gratuite, accepter la publicit\u00e9 ou partager les frais\u00a0: les Fran\u00e7ais ont plusieurs fa\u00e7ons d&rsquo;all\u00e9ger leur facture num\u00e9rique. Selon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":64637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_press_lang":"","_press_original_id":"","_press_pair_id":"","_press_translated_at":"","_ssb_press_raw":"","_ssb_lang_retired":"","footnotes":""},"categories":[964],"tags":[478],"class_list":["post-64633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partage-abonnement","tag-sharesub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude Ipsos 2026 : les Fran\u00e7ais face au co\u00fbt des abonnements<\/title>\n<meta name=\"description\" content=\"\u00c9tude Ipsos 2026 : 52 % des Fran\u00e7ais ont d\u00e9j\u00e0 r\u00e9sili\u00e9 un de leurs abonnements num\u00e9riques et 37 % ont d\u00e9j\u00e0 partag\u00e9 les frais d&#039;un abonnement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharesub.com\/cms\/fr\/etude-ipsos-abonnements-numeriques-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude Ipsos 2026 : les Fran\u00e7ais face au co\u00fbt des abonnements\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude Ipsos 2026 : 52 % des Fran\u00e7ais ont d\u00e9j\u00e0 r\u00e9sili\u00e9 un de leurs abonnements num\u00e9riques et 37 % ont d\u00e9j\u00e0 partag\u00e9 les frais d&#039;un abonnement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharesub.com\/cms\/fr\/etude-ipsos-abonnements-numeriques-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharesub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sharesubfr\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-06T07:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2026\/11\/etude-ipsos-abonnements-numeriques.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta property=\"og:image:alt\" content=\"Micro-trottoir sur un march\u00e9 parisien : un retrait\u00e9 et une femme r\u00e9pondent en souriant au micro d&#039;un journaliste\" \/>\n<meta name=\"author\" content=\"Jean-Brice de Cazenove\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sharesub_fr\" \/>\n<meta name=\"twitter:site\" content=\"@sharesub_fr\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Brice de Cazenove\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture 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