{"id":33142,"date":"2024-05-29T12:17:00","date_gmt":"2024-05-29T10:17:00","guid":{"rendered":"https:\/\/www.sharesub.com\/cms\/bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roku-2024\/"},"modified":"2026-04-22T12:46:57","modified_gmt":"2026-04-22T10:46:57","slug":"bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roku-2024","status":"publish","type":"post","link":"https:\/\/www.sharesub.com\/cms\/sk\/bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roku-2024\/","title":{"rendered":"BearingPoint analyzuje trendy na trhu predplatn\u00e9ho v roku 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0160t\u00fadia Submix24 spolo\u010dnosti <a href=\"https:\/\/www.bearingpoint.com\/fr-fr\/publications-evenements\/submix-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BearingPoint<\/a> sa zaober\u00e1 s\u00fa\u010dasnou a bud\u00facou dynamikou digit\u00e1lneho predplatn\u00e9ho vo Franc\u00fazsku. Tento neust\u00e1le sa vyv\u00edjaj\u00faci trh je <strong>napriek zlo\u017eitej hospod\u00e1rskej situ\u00e1cii mimoriadne odoln\u00fd<\/strong>. Tu s\u00fa body zo \u0161t\u00fadie, ktor\u00e9 n\u00e1s najviac zaujali!  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Stabilita a odolnos\u0165 predplatn\u00e9ho<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Napriek pretrv\u00e1vaj\u00facej <strong>infl\u00e1cii<\/strong> a tlaku na rozpo\u010dty dom\u00e1cnost\u00ed si predplatn\u00e9 digit\u00e1lnych slu\u017eieb, ako s\u00fa SVOD, platen\u00e1 telev\u00edzia, online tla\u010d, online hry a streamovanie hudby, vo franc\u00fazskych dom\u00e1cnostiach dr\u017e\u00ed svoje miesto. T\u00e1to stabilita odr\u00e1\u017ea vn\u00edmanie hodnoty t\u00fdchto slu\u017eieb spotrebite\u013emi, ktor\u00ed ich pova\u017euj\u00fa za bezpe\u010dn\u00e9 \u00fato\u010disko v \u010dase kr\u00edzy.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>K\u013e\u00fa\u010dov\u00e9 body :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Miera penetr\u00e1cie<\/strong>: Miera penetr\u00e1cie pon\u00fak SVOD sa ust\u00e1lila na 63 % v porovnan\u00ed so 65 % v predch\u00e1dzaj\u00facom roku.<\/li>\n\n\n\n<li><strong>Zmes predplatn\u00e9ho<\/strong>: Dom\u00e1cnosti maj\u00fa v priemere 3,2 predplatn\u00e9ho, pri\u010dom jednozna\u010dne uprednost\u0148uj\u00fa slu\u017eby videa na po\u017eiadanie a hudobn\u00e9 slu\u017eby.<\/li>\n\n\n\n<li><strong>Zdie\u013eanie predplatn\u00e9ho<\/strong>: 39 % predplatite\u013eov slu\u017eby Disney+, 56 % predplatite\u013eov slu\u017eby Amazon Prime Gaming a 40 % predplatite\u013eov slu\u017eby YouTube Music zdie\u013ea svoje prihlasovacie \u00fadaje.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Vplyv infl\u00e1cie na spr\u00e1vanie predplatite\u013eov<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Infl\u00e1cia ovplyv\u0148uje spr\u00e1vanie spotrebite\u013eov v oblasti predplatn\u00e9ho a n\u00fati ich h\u013eada\u0165 lacnej\u0161ie ponuky alebo zva\u017eova\u0165 predplatn\u00e9, ktor\u00e9 zah\u0155\u0148a reklamu. Viac ako polovica respondentov uviedla, \u017ee by bola pripraven\u00e1 zru\u0161i\u0165 svoje predplatn\u00e9 v pr\u00edpade zv\u00fd\u0161enia cien o 10 % bez kompenz\u00e1cie.<\/p>\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-vivid-cyan-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-center has-x-large-font-size wp-block-paragraph\">\ud83d\udca1<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5c5f2094e03255672eadb5fe22065070 wp-block-paragraph\"><a href=\"https:\/\/www.sharesub.com\/sk\">Zdie\u013eanie predplatn\u00e9ho<\/a> je preto zrejm\u00fdm rie\u0161en\u00edm, ako sa vyhn\u00fa\u0165 zru\u0161eniu predplatn\u00e9ho a z\u00e1rove\u0148 obmedzi\u0165 jeho n\u00e1klady, pri\u010dom miera zdie\u013eania nie je slab\u0161ia ako pri hlavn\u00fdch predplatn\u00fdch.  <\/p>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><strong>\u00dapravy pre spotrebite\u013eov :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bal\u00edkov\u00e9 ponuky<\/strong>: 80 % respondentov by bolo ochotn\u00fdch prejs\u0165 na bal\u00edkov\u00fa ponuku alebo tak u\u017e urobilo.<\/li>\n\n\n\n<li><strong>Integrovan\u00e1 reklama<\/strong>: 70 % \u013eud\u00ed vo veku 18-24 rokov by prijalo lacnej\u0161iu ponuku, ktor\u00e1 by obsahovala reklamu.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>3. Ekologick\u00e9 ot\u00e1zky<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Ekologick\u00e9 ot\u00e1zky s\u00fa \u010doraz d\u00f4le\u017eitej\u0161ie. Takmer 46 % respondentov (a 60 % respondentov vo veku 18-24 rokov) pova\u017euje ekologick\u00fa stopu svojho predplatn\u00e9ho za hlavn\u00fd probl\u00e9m.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>4. Rozv\u00edjaj\u00face sa modely a nov\u00e9 ponuky<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Trh s predplatn\u00fdm sa na\u010falej vyv\u00edja v\u010faka zav\u00e1dzaniu nov\u00fdch pon\u00fak a slu\u017eieb. Napr\u00edklad spolo\u010dnos\u0165 Netflix spustila ponuku podporovan\u00fa reklamou za 5,99 EUR mesa\u010dne, zatia\u013e \u010do v oblasti streamovania sa rozv\u00edjaj\u00fa platformy ako Vivlio Stories.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nov\u00ed hr\u00e1\u010di :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamovan\u00e9 \u010d\u00edtanie<\/strong>: 17 % respondentov m\u00e1 predplaten\u00fa slu\u017ebu streamovan\u00e9ho \u010d\u00edtania, pri\u010dom siln\u00e9 zast\u00fapenie maj\u00fa Kindle Amazon a Audible.<\/li>\n\n\n\n<li><strong>Predplatn\u00e9 tvorcov obsahu<\/strong>: 19 % respondentov uviedlo, \u017ee maj\u00fa predplatn\u00e9 tvorcu obsahu alebo platformy, ako je YouTube alebo Twitch.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>5. Vn\u00edmanie a spokojnos\u0165 pou\u017e\u00edvate\u013eov<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Spokojnos\u0165 pou\u017e\u00edvate\u013eov sa v jednotliv\u00fdch slu\u017eb\u00e1ch l\u00ed\u0161i. Spotify a Apple Music dominuj\u00fa z h\u013eadiska spokojnosti u\u017e druh\u00fd rok po sebe. Na druhej strane, slu\u017eby ako Netflix vykazuj\u00fa pokles spokojnosti spojen\u00fd s vn\u00edman\u00edm vysok\u00fdch n\u00e1kladov.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Klasifik\u00e1cia z\u00e1kladn\u00fdch slu\u017eieb :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix<\/strong>: 53 % predplatite\u013eov pova\u017euje Netflix za nepostr\u00e1date\u013en\u00fd.<\/li>\n\n\n\n<li><strong>Spotify<\/strong>: 36 % predplatite\u013eov pova\u017euje Spotify za svoju najpotrebnej\u0161iu slu\u017ebu.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Profil predplatite\u013eov pod\u013ea vekov\u00fdch skup\u00edn<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.sharesub.com\/cms\/wp-content\/uploads\/2024\/05\/Capture-de&#x301;cran-2024-05-29-a&#x300;-12.07.30-300x270.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-33097\" style=\"width:204px;height:auto\"\/><\/figure><\/div>\n<p class=\"wp-block-paragraph\">Profily \u00fa\u010dastn\u00edkov sa v\u00fdrazne l\u00ed\u0161ia pod\u013ea veku. Osoby vo veku 18-24 rokov maj\u00fa v priemere 4,5 predplatn\u00e9ho a s\u00fa otvorenej\u0161ie vo\u010di vyu\u017e\u00edvaniu svojich osobn\u00fdch \u00fadajov na zlep\u0161enie slu\u017eieb. Vekov\u00e1 skupina 35-49 rokov a vekov\u00e1 skupina 65+ vykazuj\u00fa odli\u0161n\u00e9 vzorce predplatn\u00e9ho, pri\u010dom uprednost\u0148uj\u00fa slu\u017eby ako Canal+ a Netflix.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Spr\u00e1vanie pod\u013ea vekov\u00fdch skup\u00edn :<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Osoby vo veku 18-24 rokov<\/strong>: uprednost\u0148uj\u00fa Netflix (29 %) a Spotify (24 %) a <strong>mesa\u010dne v priemere min\u00fa viac ako 62 EUR<\/strong>. Ich vyu\u017e\u00edvanie soci\u00e1lnych siet\u00ed \u010diasto\u010dne obmedzuje vyu\u017e\u00edvanie platen\u00fdch predplatn\u00fdch, a to napriek tomu, \u017ee s\u00fa najv\u00e4\u010d\u0161\u00edmi platcami zo v\u0161etk\u00fdch gener\u00e1ci\u00ed.<\/li>\n\n\n\n<li><strong>35-49 rokov<\/strong>: Uprednost\u0148uj\u00fa Netflix (44 %) a menej ich ovplyv\u0148uj\u00fa vide\u00e1 na soci\u00e1lnych sie\u0165ach. V priemere miniete viac ako 43 EUR mesa\u010dne.<\/li>\n\n\n\n<li><strong>65 rokov a viac<\/strong>: zdr\u00e1haj\u00fa sa zdie\u013ea\u0165 svoje osobn\u00e9 \u00fadaje a sleduj\u00fa m\u00e1lo vide\u00ed na soci\u00e1lnych sie\u0165ach. Ich v\u00fddavky s\u00fa najni\u017e\u0161ie, pribli\u017ene 38 EUR mesa\u010dne.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Vplyv infl\u00e1cie na celkov\u00e9 v\u00fddavky<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Zv\u00fd\u0161enie tar\u00edf vedie k zv\u00fd\u0161eniu celkov\u00fdch n\u00e1kladov na predplatn\u00e9. Predplatitelia si \u010doraz viac uvedomuj\u00fa n\u00e1klady a h\u013eadaj\u00fa sp\u00f4soby, ako maximalizova\u0165 hodnotu svojho predplatn\u00e9ho, napr\u00edklad zdie\u013ean\u00edm k\u00f3dov alebo prij\u00edman\u00edm pon\u00fak, ktor\u00e9 zah\u0155\u0148aj\u00fa reklamu.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Bud\u00face trendy a inov\u00e1cie<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u0160t\u00fadia poukazuje na nieko\u013eko bud\u00facich trendov vr\u00e1tane hybridiz\u00e1cie modelov platenej telev\u00edzie a SVOD, pri\u010dom hr\u00e1\u010di ako Netflix investuj\u00fa do \u017eiv\u00e9ho vysielania \u0161portov\u00fdch prenosov. Okrem toho sa k\u013e\u00fa\u010dov\u00fdmi rozli\u0161ovac\u00edmi faktormi st\u00e1vaj\u00fa slu\u017eby s pr\u00e9miov\u00fdmi funkciami, exkluz\u00edvnym obsahom a lep\u0161\u00edm pou\u017e\u00edvate\u013esk\u00fdm z\u00e1\u017eitkom.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vyhliadky do bud\u00facnosti :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix<\/strong>: spustil &#8222;Netflix Cup&#8220; a z\u00edskal \u0161portov\u00e9 pr\u00e1va, \u010d\u00edm nazna\u010dil strategick\u00fd posun smerom k \u017eiv\u00e9mu \u0161portu.<\/li>\n\n\n\n<li><strong>Apple TV+ a Paramount+<\/strong>: Pokrok z h\u013eadiska spokojnosti pou\u017e\u00edvate\u013eov a vn\u00edmania n\u00e1kladov.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>\u010co si pam\u00e4t\u00e1me<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u0160t\u00fadia Submix24 spolo\u010dnosti BearingPoint ukazuje, \u017ee trh digit\u00e1lneho predplatn\u00e9ho vo Franc\u00fazsku je odoln\u00fd a neust\u00e1le sa vyv\u00edja. Spotrebitelia si tieto slu\u017eby napriek ekonomick\u00fdm tlakom na\u010falej cenia a h\u013eadaj\u00fa cenovo dostupnej\u0161ie a ekologickej\u0161ie mo\u017enosti.  <\/p>\n\n<p class=\"wp-block-paragraph\">Hr\u00e1\u010di na trhu sa preto musia neust\u00e1le prisp\u00f4sobova\u0165, aby splnili rast\u00face o\u010dak\u00e1vania, pokia\u013e ide o obsah, cenu, pou\u017e\u00edvate\u013esk\u00e9 sk\u00fasenosti a ekologick\u00fa udr\u017eate\u013enos\u0165.<\/p>\n\n<p class=\"wp-block-paragraph\">T\u00e1to h\u013abkov\u00e1 anal\u00fdza poukazuje na d\u00f4le\u017eitos\u0165 toho, aby poskytovatelia predplatn\u00e9ho ch\u00e1pali a predv\u00eddali potreby svojich predplatite\u013eov, aby si zachovali konkurencieschopnos\u0165 v dynamickom a konkuren\u010dnom prostred\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0160t\u00fadia Submix24 spolo\u010dnosti BearingPoint sa zaober\u00e1 s\u00fa\u010dasnou a bud\u00facou dynamikou digit\u00e1lneho predplatn\u00e9ho vo Franc\u00fazsku. Tento neust\u00e1le sa vyv\u00edjaj\u00faci trh je napriek zlo\u017eitej hospod\u00e1rskej situ\u00e1cii mimoriadne&#8230;<\/p>\n","protected":false},"author":1,"featured_media":33093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_press_lang":"","_press_original_id":"","_press_pair_id":"","_press_translated_at":"","footnotes":""},"categories":[330],"tags":[],"class_list":["post-33142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BearingPoint analyzuje trendy na trhu predplatn\u00e9ho v roku 2024 - Sharesub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharesub.com\/cms\/sk\/bearingpoint-analyzuje-trendy-na-trhu-predplatneho-v-roku-2024\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BearingPoint analyzuje trendy na trhu predplatn\u00e9ho v roku 2024 - Sharesub\" \/>\n<meta property=\"og:description\" content=\"\u0160t\u00fadia Submix24 spolo\u010dnosti BearingPoint sa zaober\u00e1 s\u00fa\u010dasnou a bud\u00facou dynamikou digit\u00e1lneho predplatn\u00e9ho vo Franc\u00fazsku. 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