Starting in September, Youtube Premium and its Youtube Music Premium service will undergo a price increase. This announcement has been made by Youtube, and the new rates are already posted on their official website.
A predictable increase for Youtube
At the end of July 2023, Youtube had already begun to increase the prices of its Premium services in the United States. This decision was taken for a variety of reasons, but primarily to enhance the user experience and support creators and artists on the platform. At the same time, Youtube Music Premium will also see a price increase.
When will the increase take effect?
The price increase for Youtube Premium and Youtube Music Premium will come into effect in September. Subscribers have been notified by e-mail of this forthcoming rate increase. It is important to note thatcurrent subscribers will see their rates increase automatically at the next subscriptionrenewal date. For those who plan to subscribe to these services after September, they will have to pay the new rates as soon as they sign up.
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Why the price increase?
Youtube justified the price increase for two main reasons. Firstly, to “continue to offer quality service and features” , and secondly, for the music streaming service, to “enhance Youtube Music Premium to support the creators and artists you watch on YouTube”.
