Netflix subscription prices and features

Looking to understand how much Netflix really costs and which package best suits your needs? Since Netflix dropped its Basic plan, it has offered three subscription packages in the UK, with prices starting at £7.99 a month for the plan with ads. We take a closer look at the prices, features and benefits of each Netflix package, as well as the new account sharing rules and the offers available through TV providers.

Netflix packages in 2026

Netflix has simplified its offer to three distinct packages. Standard with ads is the most affordable at £7.99 per month, followed by Standard at £13.99 and Premium at £20.99. These are the UK prices in force since the increase of September 2026. These packages differ in terms of video quality, the number of simultaneous screens, the possibility of inviting an out-of-home member, and the presence or absence of advertising.

Here are the prices of the two main formulas in Europe:

Netflix rates checked in October 2026 on Netflix’s official help pages for each country

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Details of Standard subscription with ads

The Standard subscription with ads is the most economical solution for accessing Netflix if you’re willing to put up with interruptions, and a slightly limited catalog. For £7.99 a month, you can enjoy most of the films and series in Full HD quality (1080p) on two screens at the same time.

Let’s talk about commercials, since that’s what sets this formula apart. Netflix says you’ll see a few short ads per hour of viewing. These ads aren’t zappable, but they’re “pretty much” integrated, with cuts placed at natural moments in the episodes or movies.

A few points to note about this subscription:

• Children’s profiles are automatically ad-free
• Downloads on 2 devices, up to 15 per device per month
• No TV casting function
• Extra members are added with the Standard and Premium plans

How do I subscribe to Netflix for £7.99?

To enjoy Netflix for £7.99 a month, simply subscribe to the “Standard with ads” package.

If you’re a Sky or Virgin Media TV customer, you can also add Netflix through your provider and pay for it on your monthly bill. Once your request has been processed, you’ll receive an email or text message with a link to activate your account. Follow the instructions, and you’ll be able to watch Netflix directly through your TV box, or via the app and website.

In both cases, this subscription includes ads and does not let you add extra members. But at this price, it’s an interesting option for enjoying the Netflix catalog!

Standard subscription details

The Standard subscription, at £13.99 per month, is an attractive option for those seeking a balance between price and features. With this package, you benefit from Full HD (1080p) image quality, perfect for enjoying your favorite TV series and films to the full.

Another advantage: you can watch Netflix on two screens at the same time. Whether you’re a couple, roommates or just sharing with a loved one, it’s handy if everyone wants to follow their program without compromise.

What’s more, this subscription gives you unrestricted access to 100% of the Netflix catalog. And, best of all, it’s completely commercial-free. So you can enjoy your content without interruption. A formula designed for smooth, enjoyable viewing!

Premium subscription details

Netflix’s Premium subscription is designed for those who want to enjoy everything the platform has to offer, without compromise. At £20.99 per month, it includes access to 100% of the catalog, with no ads for a totally seamless experience. It’s ideal if you like to watch your content without interruption.

When it comes to quality, this subscription offers the best: programs available in 4K Ultra HD with HDR, perfect for taking advantage of modern screens and enjoying a crisp, vivid picture. If you share your account, this is also the most flexible formula. It allows you to view content on up to 4 screens simultaneously, which is handy for families or flatmates.

Finally, for those who like to watch their series and films on the move, the Premium subscription lets you download content to up to 6 different devices. So you can take your favorite programs with you wherever you go, even without an Internet connection.

Netflix account sharing rules

Netflix has changed the rules of the game. As of May 2023, no more unrestricted sharing: only members of the same household can use the same subscription.

But what is a household for Netflix? Simple: people who live under the same roof and use the same Internet connection. The platform verifies this by the IP address of your Internet box, or at least by your geographical area (city, for example).

To keep access to your account, there are a few rules to follow:

• You must connect to your home Wi-Fi at least once every 31 days
• If you don’t, Netflix may block your access, and the account holder will receive a verification code by e-mail, valid for 15 minutes to unblock.

Still want to share with someone who lives elsewhere? You can, but it’s not free. Netflix lets you add “extra members”, at £6.99 a month each in the UK (£5.99 if the extra member accepts ads).

Good to know: if you have a second home or alternating custody of your children, don’t panic. Netflix can recognize two addresses as belonging to the same household if you use them regularly.

These new rules may seem restrictive, but they are part of a broader strategy by the platform to maximize its revenues. To compensate for these restrictions and maintain subscriber satisfaction, Netflix has introduced a number of attractive promotional offers and discounts, enabling users to enjoy the service at lower rates while complying with the new terms of use.

Another important point: the person you add must reside in the same country as you. This is a rule to keep in mind before subscribing to this option. Netflix has clearly framed these additions to avoid abuse and ensure that sharing remains within precise limits.

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