When will this subscription arrive?
October 2026 update: the ad-supported plan launched in France on 3 November 2022 as “Essentiel avec pub” (Essential with ads) at €5.99 a month. It is now called “Standard with ads” (Full HD, 2 screens, a few short ads per hour) and has cost €7.99 a month since April 2025; the ad-free Essential plan is no longer offered. This article is kept as it was written in 2022, before the launch. At the time, this subscription was due to be released in early 2023 and Netflix had not communicated clearly on it. Many cheaper Netflix subscriptions are available here.
What changes with this subscription?
Advertising is coming to Netflix! Every hour, you’ll get a short break containing commercials. The various sources estimate the advertising break at 4 minutes.
How much will this new subscription cost?
In 2022, the cheapest subscription offered by Netflix in France was the Essential package. This Essential Tariff cost 8.99€ at the time, but did not benefit from HD. This new subscription was due to be about 40% cheaper than the Standard subscription, which is in HD, and was due to be charged around 8€ (it was finally launched at €5.99).
What are the advantages apart from the price?
If you want a Netflix subscription but don’t use it much, this could be a good package. On the quality and definition of screen, they should remain very good, surely in 1920×1080 (High Definition).
Is it regulated?
The law in France sets the limit of commercials to 9 minutes per hour. Netflix may be able to add a few more minutes per hour, however.
Where will the ads be?
The ads should be put on all the movies and series of the catalog, during the viewings. You won’t end up with a page of ads.
Will we be able to share / join this subscription on Sharesub?
Netflix, the popular streaming platform, is at the heart of discussions about subscription sharing, a common practice among its users. This method of sharing the cost of a package between several people has attracted growing interest, particularly in these times when access to an infinite variety of content has become the norm. However, at the time of the announcement, Netflix had not yet said how many users would be able to use this package simultaneously (today, 2 screens). The issue of Netflix subscription sharing therefore raises questions about the flexibility and accessibility of its services, highlighting the challenges and opportunities associated with this practice in the digital entertainment industry.